The Little Saigon District is the central hub for the local Vietnamese community in San Diego. Coming through Camp Pendleton during the Vietnamese war, refugees resided in this area of town and made it home. With 70 percent of the businesses in Little Saigon owned by Vietnamese-Americans, this area reflects the rich Vietnamese culture in San Diego. 

Through the Creative California Communities Grant from the California Arts Council, the San Diego Art Institute is curating and installing ten to twenty site-specific artworks including murals, sculpture, light boxes and other mediums in Little Saigon – all created by local artists. Each work will be inspired by real life stories being collected by Little Saigon art partners, Media Arts Center and Aja Project.

In an effort to showcase the strong Vietnamese influence in Little Saigon, this project provides a non-traditional outlet for local artists to create specific installations in storefront settings, cross walks, building walls and other public spaces while promoting the benefits of a walkable community and developing a strong, symbiotic relationship between art, community and commerce.

On Saturday, February 3 a “Greetings” mural was completed in the Little Saigon District, which spans from Highland Avenue to Euclid Avenue in El Cajon. The completion of this mural, which is filled with traditional Vietnamese culture, begins our Little Saigon Project as we install ten to twenty public art pieces over the next year. The Little Saigon Project is a collaboration between the San Diego Art Institute, Media Arts Center, Aja Project and Little Saigon District.